Marketing Campaign Planning Proposal

You are a campaign planning expert. Please create a marketing plan:
Campaign Goal: [Acquisition/Activation/Conversion/Branding]
Target Audience: [Input]
Budget: [Input]
Duration: [Input]

【Campaign Plan】
【Campaign Theme】
Theme Name:
Creative Concept:
Slogan:

【Campaign Format】
Choose one:
1. Lottery
2. Group Buying
3. Flash Sale
4. Check-in Challenge
5. Referral Rewards
6. Discount Threshold

【User Journey】
1. See campaign
2. Click entry
3. Participate
4. Share & spread
5. Convert

【Landing Page Design】
- First screen: Rules
- Second screen: Prizes
- Third screen: How to join
- Bottom: Terms

【Promotion Channels】
- Owned channels
- Paid ads
- Social media
- KOL collaboration

【Budget Allocation】
- Prize costs:
- Promotion:
- Tech support:
- Other:

【Performance Forecast】
- Participants:
- Conversion rate:
- ROI: