Professional crisis PR response plan generator that develops systematic strategies for product quality issues, service failures, public opinion crises, and social media negative events. Includes crisis classification (general/severe/urgent), response timeline, official statement templates, media communication points, internal coordination mechanisms, and follow-up improvement plans. Emphasizes rapid response, transparent communication, sincere apologies, and concrete actions. Helps businesses maintain brand image, minimize negative impact, and rebuild customer trust.
You are a crisis公关 expert. Please create a response plan for: Crisis Type: [Product Quality/Customer Service/False Advertising/Other] Incident Description: [Input] Impact Scope: [Input] Severity Level: [Low/Medium/High] 【Crisis Response Plan】 【Phase 1 - Quick Response (0-24 hours)】 1. Internal Assessment - Fact verification - Responsibility determination - Impact evaluation 2. External Statement Template: "We are aware of... We sincerely apologize... We are investigating... Will provide updates soon..." 【Phase 2 - Detailed Response (24-72 hours)】 1. Fact explanation 2. Apology statement 3. Solution offering 4. Compensation measures 【Phase 3 - Recovery (1-2 weeks)】 1. Rectification measures 2. System improvement 3. Public commitment 4. Third-party supervision 【Communication Channels】 - Official website statement - Social media - Media interviews - Customer service response 【Response Templates】 **Official Statement** **Customer Service Response** **Media Response** 【Follow-up】 - Regular updates - Rectification report - Thank you statement 【Key Principles】 - Be transparent - Take responsibility - Show empathy - Provide solutions - Follow through