From registration to actual use - step by step
Hotjar is a user behavior analytics tool. Sign up at the official site; free plan includes 35 session recordings/day and 1050 feedback responses/month. Plus at $32/month unlocks unlimited recordings and targeted feedback.
Go to Sign UpAfter signup, get the tracking code from Site Settings and add it to your site's <head> (WordPress plugin available; Shopify/React have official integrations). Create a Heatmap for a target page; Hotjar records clicks, scrolls, and mouse movements.
In heatmap analysis, focus on "Rage Click" areas — repeated clicks indicate an issue (e.g. non-clickable button or misleading design).
In Recordings, watch real user session replays including mouse movements, clicks, scrolls, and form fills. Filter by device, source, duration, or conversion; focus on drop-off pages.
Filter sessions by "Converted = No" + "Time > 60s" — these are high-intent non-converters; replay their behavior to find conversion obstacles.
In Polls, create popup surveys with triggers (e.g. after 30 seconds, on exit intent). In Funnels, define conversion steps (home → product → cart → checkout) and see drop-off rates per step.
"Exit Intent"-triggered surveys are most effective — asking "why didn't you complete the purchase?" reveals real drop-off reasons, 10x more accurate than guessing.
Chat with Hotjar directly here
Start chatting with Hotjar. Try asking anything!
Free users: 3 chats/day. Configure your own API key for unlimited access.
Website heatmap and user behavior analytics tool
Hotjar is a freemium tool. Visit the official website for detailed pricing.
View pricing →| Tool | Rating | Pricing | Best For |
|---|---|---|---|
| Hotjar ★ | 4.5/5 | Freemium | Marketing |
Hotjar is a powerful tool for SEO and marketing. Use it for keyword research, competitor analysis, content optimization, and performance tracking. Start by entering your domain or target keywords, then explore the dashboard for insights and recommendations.
Yes, Hotjar provides comprehensive keyword research features including search volume, keyword difficulty, and related keywords. It's especially useful for finding long-tail keywords with high intent and low competition.
Hotjar is Freemium. It offers a free plan with basic features, and paid plans for advanced functionality.
Popular alternatives to Hotjar include other top marketing tools. When choosing an alternative, consider factors like pricing, ease of use, feature set, and integration options. You can compare Hotjar with similar tools on our AI tools comparison page.
Hotjar pricing is Freemium. The free plan covers basic needs, while paid tiers unlock advanced features. Visit the official website for detailed pricing.
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